To Blog or Not To… Just Effing Blog Already!

5 Reasons to Include Blogging in Your Content Strategy

It seems that all the hype is centered around video content in the last few years, so many are wondering if blogging should still be a necessary part of your inbound marketing strategy.

Don’t let the popularity of video content lead your company astray.  Removing or decreasing your blogging presence will only short- change your content in the end. It is still an essential tactic to your game plan in reaching your audience.

Take a look at a few statistics:

  • There is a 434% higher chance of your company being ranked high on search engines if you feature a blog on your website.
  • Companies using blogs in their content marketing strategy receive 67% more leads than business who don’t.
  • One in ten blog posts is compounding, meaning organic search increases their traffic over time.
  • B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month.

5 Reasons To Keep Blogging

1) Blogging is still the most crucial content marketing action for 2019

A recent marketing survey showed that 52% agreed that as part of their marketing plan,  blogging is their most critical tactic.

After blogging, email newsletters and social media content were reported at 40% essential.  Only 30% of respondents consider video content to be vital.

2) People Actually Trust Blogs

Blogs are Inbound in every sense. Blogging is the personal, human side of your business.  It is where your audience finds your voice and allows for an exploration of the concerns and feedback of your audience. Blogs are where your personality shines, your likeability grows and sets you apart from your competitors.

Not surprising, the 5th most trusted source of online information is blogs!

3) Blogging Drives Traffic to your Website

75% of users don’t scroll past the first page of their search results.

Reliable search engine optimization (SEO) relies on blogs. Getting your business featured on page one of Google and other search engines is of the utmost importance. So because blogs are a continuously growing and evolving collection of articles or expertise and use of keywords, it will help determine where your business is featured in the search results. The more you are featured on the first page, the more traffic to your website.  This only happens with a lot of keyword use and blogging. The SEO industry is all about words, and your blog is where words exist.

4) Blog for Successful Social Presence

It used to be that blogging and social media were two different entities.  Blogging was for the serious stuff and social media was for your “lighter” content.  But that’s not how it is anymore. Now, your blog connects to your social media posts and informs about them.  On social media, your blogs are promoted and so your followers now experience more full and enriching content. The two work hand in hand and so without a blog, you will be missing out on opportunities to bring quality engagement with your audience.

5) Blogging Takes You Outside Your Comfort Zone

Blogging is more than just a company mouthpiece for Inbound Marketing. Blogging has become for transparent and has evolved to becoming like storytelling.  SUre, you are providing valuable information, but you are also letting your audience get to know who you are and what you stand for.  So blogging may force you outside your usual comfort zone, but it’s for the better!

For more information on how blogging can make your business better, contact Atomlabs here.