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Home Posts tagged "Marketing"

Mr. Cellophane: Be a Transparent Leader

Businesses often underestimate the value of trust and transparency, yet these are fundamentals to operating a successful business. Companies go to great lengths to ensure they have created a culture of trust within their workplace, and yet, they fail. A recent study completed by Ernst & Young th...
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SMARTen up and Funnel Right!

Is your business finding it difficult to adapt to the demanding and ever-changing digital world? Are your marketing strategies making your life more complicated than it needs to be? Learn how to measure the effectiveness of your marketing by treating your marketing strategies with the same approach ...
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How to Step Up Your Marketing Plan!

So by now, you should know we are inbound marketing evangelists. Traditional marketing methods do not work, they cost a ton, and have gone the way of the dinosaurs. The positive is that it can be viewed as an opportunity to shift some of the things you are doing to make your marketing more effective...
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To Blog or Not To… Just Effing Blog Already!

5 Reasons to Include Blogging in Your Content Strategy It seems that all the hype is centered around video content in the last few years, so many are wondering if blogging should still be a necessary part of your inbound marketing strategy. Don’t let the popularity of video content lead your compa...
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Your business is a success, yet your marketing SUCKS!

Businesses often assume that their financial success indicates that they have an effective marketing strategy… FALSE! This is not always the case. In order to be successful as a business, it is important to establish an effective inbound marketing strategy. Consider The Statistics: Inbound Marketi...
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Wondering How To Make Your CALL-TO-ACTION Rock? Read This!

Need a higher CTA conversion rate? Here are 3 simple tips to make your call-to-action more effective for your inbound marketing strategy. If you want to know more what inbound marketing is, check out our post on it here: https://atomlabs.ca/what-is-inbound-marketing/ Tip 1: Develop your conversion ...
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The Inbound Storyteller – Knowledge Is Power When You Know How To Apply It

There is so much more to a great inbound marketing strategy than just blogs, videos, tweets, emails and ads. Each element plays a part in creating a bigger picture of what you and your brand are all about. Informing your potential clients about your bigger picture is what we refer to in the Marketin...
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How To Write An E-book That Will Knock Your Reader’s Socks Off

At some point you may have considered creating a brilliant complement piece, such as an ebook,  to crown your digital content strategy. It’s an effective way to showcase your creativity and expertise. But it can also be a bit intimidating and if you are not a seasoned author, you might find yours...
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How influencer Marketing Can Help you Promote your Brand

Influencer marketing is a novel inbound marketing strategy where content-driven campaigns involve collaboration between companies and highly visible and prominent people on the Internet, known as ‘influencers’. An Influencer can be Anyone, Anywhere. They are characterized by their large ...
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