B2B marketers are embracing programmatic advertising as a cost-efficient way to target their prospects and customers online. And while there are certainly challenges to overcome, the opportunities that customer data and technology afford B2B marketers has never been greater. As B2B brands continue to partner with agencies to perfect their media buying strategy, it’s important for agencies to understand the advertising landscape, especially when it comes down to Inbound Marketing. (What to know more about Inbound Marketing? Check out our post; “What is Inbound Marketing?“)
Check out this infographic.