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Home Archive by category "Content Marketing"

SMARTen up and Funnel Right!

Is your business finding it difficult to adapt to the demanding and ever-changing digital world? Are your marketing strategies making your life more complicated than it needs to be? Learn how to measure the effectiveness of your marketing by treating your marketing strategies with the same approach ...
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How to Step Up Your Marketing Plan!

So by now, you should know we are inbound marketing evangelists. Traditional marketing methods do not work, they cost a ton, and have gone the way of the dinosaurs. The positive is that it can be viewed as an opportunity to shift some of the things you are doing to make your marketing more effective...
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2019 Social Media Forecast: Prepare for the Weather

The weatherman is the only person who can be wrong at his job every day and never get fired. Social Media is just like the weather, ever-changing and hard to predict. Don’t be caught unprepared for the weather, these 5 Social Media Trends will leave you prepared to adapt your  2019 social media s...
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What’s keeping you from crushing your marketing goals?

There is a difference between simply reaching your goals, and absolutely crushing them. The difference between these two things can be found sometimes in the agency you work with. Many agencies are utilizing inbound marketing strategies, but not many are HubSpot certified and there is a massive diff...
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Your business is a success, yet your marketing SUCKS!

Businesses often assume that their financial success indicates that they have an effective marketing strategy… FALSE! This is not always the case. In order to be successful as a business, it is important to establish an effective inbound marketing strategy. Consider The Statistics: Inbound Marketi...
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Wondering How To Make Your CALL-TO-ACTION Rock? Read This!

Need a higher CTA conversion rate? Here are 3 simple tips to make your call-to-action more effective for your inbound marketing strategy. If you want to know more what inbound marketing is, check out our post on it here: https://atomlabs.ca/what-is-inbound-marketing/ Tip 1: Develop your conversion ...
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The Inbound Storyteller – Knowledge Is Power When You Know How To Apply It

There is so much more to a great inbound marketing strategy than just blogs, videos, tweets, emails and ads. Each element plays a part in creating a bigger picture of what you and your brand are all about. Informing your potential clients about your bigger picture is what we refer to in the Marketin...
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How To Write An E-book That Will Knock Your Reader’s Socks Off

At some point you may have considered creating a brilliant complement piece, such as an ebook,  to crown your digital content strategy. It’s an effective way to showcase your creativity and expertise. But it can also be a bit intimidating and if you are not a seasoned author, you might find yours...
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How influencer Marketing Can Help you Promote your Brand

Influencer marketing is a novel inbound marketing strategy where content-driven campaigns involve collaboration between companies and highly visible and prominent people on the Internet, known as ‘influencers’. An Influencer can be Anyone, Anywhere. They are characterized by their large ...
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Explaining Programmatic Direct (Infographic)

B2B marketers are embracing programmatic advertising as a cost-efficient way to target their prospects and customers online. And while there are certainly challenges to overcome, the opportunities that customer data and technology afford B2B marketers has never been greater. As B2B brands continue t...
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