Success is objective, and we have some numbers to prove it to you!! As inbound marketers, we don’t base what we do on “feelings”. We base what we do on facts, and facts trump feels every time. Our decisions are based on data, so where do we get the data? From our marketing analytics.
In order to be effective marketers, we need to track numbers, determine what works and what doesn’t, and then use that knowledge to make actionable improvements to our strategies. What is the point of having a bunch of data if we don’t utilize that data to make us better marketers? In working with a client we had to first find our baseline. You have to first know where you are, in order to know where to go, and these were the metrics:
Looking at these numbers, it’s not a matter of good or bad, it’s a question of if we can be better!! (and we can). So as we have discussed in previous blog posts regarding inbound marketing, we started a strategy asap, and the results were overwhelmingly positive! In a very short time, we had an overall session increase from 200 to 990, that’s an increase of 395%!!!
What is a session? In HubSpot, a session is a series of analytics activities taken by a visitor to your website. It is a more comprehensive way of grouping a visitor’s interactions with your website. This is more than just a simple pageview, it’s the interactions of the visitors on the site!
As we dig deeper into the metrics, we see exactly how many website view that we are getting per day and the increase that we have got hitting just under 8k for the day!
Did you know Atomlabs is the only HubSpot certified partner in the Kitchener Waterloo region!
So you might be wondering what the secret recipe is to our success? Well, it’s nothing we haven’t been talking about already, in fact, we won’t shut up about it! We’re inbound marketing evangelists and proud of it! However, we want to hear from you. We know doing things alone isn’t always sunshine and rainbows. If you have more questions or would like to move forward with learning how we can help you, just fill out this form and we will get back to you within 24hrs: