Some companies seem to have mastered the art of creating viral marketing campaigns. Who says you can’t plan to go viral?
Viral video content has a well-designed Inbound Marketing strategy behind it, it is, in part, also due to luck, but creativity and preparation are also extremely important. (Don’t know what Inbound Marketing is? Check out our post: “What is Inbound Marketing?“) for this reason, to get to know this world a little better, I would like to tell you today what the definition of this concept actually is, how a viral campaign works, the advantages or viral marketing and show you our favorite examples.